Oh, hey there! So glad you stopped by.
We're Lindsay & Neda—moms, longtime friends, and firm believers that life’s too short not to have fun. We met over 12 years ago in a sea of suits, instantly bonding as we realized we were both cut from a different cloth. Before Swelly, we spent years working as attorneys in big, fancy law firms doing the serious grown-up thing…
But our hearts were always in creating something more meaningful—
—something that would make everyday moments with kids a little more magical (and a lot more fun). Fast forward to today. Here we are: co-founders of Swelly, a playful little world we created to spark joy for families and kids through thoughtful products and memorable experiences.
At Swelly we’re all about the good stuff...
belly laughs, splashy memories, kid-powered creativity, and products that feel like high-fives in real life. Because somewhere along the way, most adults forgot how to have fun—and kids? Well, they notice. We're here to change that. So kick off your shoes, jump in, and let Swelly bring out the kid in you.